http://sites.google.com/feeds/content/bedrock.com/bedrock2010-07-30T04:02:25.181ZPosts of BlogGoogle Sites1http://sites.google.com/feeds/content/bedrock.com/bedrock/28472486545091471202010-02-08T19:39:27.159Z2010-02-08T22:58:05.097Z2010-02-08T22:02:19.983ZAPI Enhancement: New Buyer Reporting Report Types
We're really excited to unveil the ability for buyers to pull performance reports by keyword, seller and country.  We've now included the optional parameter reporttype, which when passed, returns a more detailed performance report organized by the reporttype value.  You can find the updated reporting documentation here: Reporting API

Currently supported report types are:
  • summary (default)
  • keyword
  • seller
  • bid
  • country
These new reports will allow for improved optimization opportunities, whether updating bid amounts, adding new bids or deleting existing bids based on keyword, seller or country traffic quality.

As always, all documentation for both buyers and sellers can be reached here: http://developers.bedrock.com

Thanks for your continued support and business!
Juney Hamjuney@bedrock.comapienhancementnewbuyerreportingreporttypes3http://sites.google.com/feeds/content/bedrock.com/bedrock/24793540987610953362009-11-10T23:58:38.607Z2010-02-08T22:57:50.622Z2009-11-11T19:34:14.019ZAPI Enhancement - Filter by Country
You can now filter visits by country! Here are some sample use cases covered by this API enhancement:
  • I only want to receive visits from the United Kingdom.
  • I want to receive all visits except from the United States & Canada.
  • I want to pay $0.10 per visit for US traffic and $0.05 per visit for all international traffic.
We hope this new feature allows you (buyers) to improve upon your optimization strategies.

To implement this feature, please reference the Submit Bid API.
Ari Mirari@bedrock.comapienhancement-filterbycountry-14http://sites.google.com/feeds/content/bedrock.com/bedrock/70144575392540176022009-11-12T22:07:17.385Z2010-02-08T22:04:10.179Z2009-11-12T22:46:38.113ZAPI Enhancement - Reporting APIs & Max Length
We learned an important lesson today, even small API changes need to be communicated in advance!

Changes:
In the future we will post upcoming changes here in the announcements section as well as email technical contacts (if provided). We apologize for the inconvenience this may have caused you.
Ari Mirari@bedrock.comapienhancement-reportingapismaxlength2http://sites.google.com/feeds/content/bedrock.com/bedrock/87370441478469689402009-12-03T18:21:01.025Z2009-12-03T18:32:57.916Z2009-12-03T18:32:57.898ZPress Release - BEDROCK Launches Publicly
Bedrock, Next Generation Ad Network, Unveiled by GumGum

SANTA MONICA, CA - Dec 2, 2009: GumGum, an analytics and monetization platform for content online, announces the launch of a next-generation ad network. The ad network, called Bedrock, was borne out of GumGum’s own need to monetize non-standard ad- inventory.

Conventional wisdom today is that online advertising dollars cannot sustain the operations of publishers. Declining click-through-rates and mounting banner blindness suggest this. Bedrock believes that these problems are, in part, a failure of existing ad networks to tend to the rapidly evolving needs of advertisers and publishers. Bedrock turns the current system on its head in the following ways:
  • Turning over the responsibility for ad creation to publishers. Unlike traditional ad networks, Bedrock does not provide creative to publishers. Rather, advertisers purchase visits on a cost-per-click basis and publishers build, host and distribute their own ad units. Bedrock believes that publishers have a unique understanding of their visitor demographics, site, and context and can build ad products that drive far higher click- through-rates than achievable with standard ad networks.
  • Allowing advertisers to focus on ROI, not ad creation. Bedrock provides unparalleled, real-time transparency into visits while making available inventory not redistributed by any other ad networks accessible to advertisers.
  • Enabling publishers to capitalize on “non-standard” inventory. Currently, online real estate such as Flash widgets, desktop clients and chat rooms are not capable of displaying standard network ads. Bedrock enables publishers to monetize newfound inventory.
"Bedrock has provided us with an opportunity to see beyond the typical IAB Banner Unit and the flexibility to better understand our users" says Thomas Dodson from OVGuide, an online video guide. Darian Shirazi, CEO & Founder of Fwix, a local news aggregator, comments "Bedrock has given us the flexibility to integrate advertisements into Fwix's AdWire in a way that makes the most sense for our product and business."

# # #

About Bedrock
Bedrock is a monetization platform for building the next generation of ad-products. Bedrock empowers publishers to build, host and distribute their own ad-products. Publishers drive clicks into Bedrock where advertisers bid on clicks at the keyword level on a cost-per-click basis. Advertisers focus exclusively on their downstream conversion and incentivize publishers to optimize ad-products.

More information and video overview available at http://www.bedrock.com

Contact
Bedrock
P: 310.929.0095
F: 310.861.8211
225 Santa Monica Blvd., FL 11
Santa Monica, CA 90401
http://www.bedrock.com

Bedrock video embed code
<object width="576" height="324" ><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.facebook.com/v/762310386745" /><embed src="http://www.facebook.com/v/762310386745" type="application/x-shockwave- flash" allowscriptaccess="always" allowfullscreen="true" width="576" height="324"></embed></object>

Sources
1. Website visitors ignore banner-like information (Source: http://en.wikipedia.org/wiki/Banner_blindness). In October of 2009 comScore released a study noting that CTR’s on display ads are down 50% over the past two years and 8.5% of Internet users account for 85% of all ad clicks (Source: http://bit.ly/2zSuL2).
Ari Mirari@bedrock.compressrelease-bedrocklaunchespublicly1